Digital Subscribers Buoy Newspaper Circulation

The nation’s newspapers suffered a slight decline in total circulation over the last six months compared with the same period the year before, new data showed , but they benefited from an increase in digital subscriptions, which now make up nearly 20 percent of all daily circulation.

“Overall circulation industrywide is flat and digital is growing,” said Neal Lulofs, an executive vice president with the Alliance for Audited Media, which released the figures. “Newspapers are engaging with readers in a variety of media types wherever and whenever.” The 593 daily newspapers that were audited had a 0.7 percent daily circulation decline. The Wall Street Journal has the highest circulation at 2,378,827, a 12.3 percent jump from the same time the year before. The New York Times replaced USA Today in second place with a circulation of 1,865,318 a 17.6 percent rise from a year ago. USA Today circulation was down 7.9 percent, dropping to 1,674,306. The Los Angeles Times and New York Daily News followed in fourth and fifth places. The figures include both print and digital subscriptions. For the 519 Sunday newspapers audited, total circulation declined 1.4 percent. The New York Times ranked first with an average circulation of 2,322,429, a 15.9 percent increase from the same time the year before. The Houston Chronicle ranked second, despite a 5.8 percent decline to 1,042,389. The Los Angeles Times was third; its circulation remained flat at 954,010. The Washington Post had a 16.5 percent circulation jump to 838,014, putting it in fourth place ahead of The Chicago Tribune.