DirecTV, Dish Proffer New Means to Address GOP Voters

DBS leaders DirecTV and Dish Network are giving Republican and conservative politicians a chance to reach a large portion of their subscriber constituency.

D2 Media Sales, the partnership between Dish and DirecTV that sells addressable ads to political campaigns, has inked a deal with i360, which has a database of voters Republican and conservative candidates that could be targeted.

Candidates and advocacy groups will be able to use data to direct commercials at the household level from the two DBS companies’ 20 million addressable subscribers. By tapping i360, right of center campaigns and organizations can now choose from over 35 pre-matched segments focusing on voter registration, party affiliation, likelihood to turnout, persuadability, economic and social issues and more, via the D2 platform.