Dish’s upcoming Internet TV service to target cord cutters and “cord haters”

Dish wants to make inroads with people who are fed up with traditional pay TV with its upcoming internet-based TV service, said the company’s GM of Interactive and Advanced TV Adam Lowy.

“Cord cutters, cord nevers and what we call cord haters” will be the target audience of the new service, said Lowy. Lowy said that his company is talking to all the networks that it also carries over its traditional satellite service about licensing their content for the new venture. Dish is currently working on setting up technical infrastructure to launch the service, which will initially be based on Dish’s existing infrastructure, but eventually be moved over to an all-IP infrastructure, Lowy said. “All this is being moved very fast,” he added.