Disney Raises Offer for 21st Century Fox in Bidding War With Comcast

The Walt Disney Company sharply increased its offer for 21st Century Fox June 20, as it looks to win a bidding war with Comcast for Rupert Murdoch’s entertainment conglomerate. In a quickly issued statement agreeing to the sweetened deal, 21st Century Fox said that the revamped offer from Disney, now valued at $71.3 billion, was “superior to the proposal” made by Comcast last week. The bid by Disney is 35 percent higher than its earlier offer and about $6 billion more than Comcast’s. Disney’s chief executive, Robert A. Iger, who has staked his legacy on this deal, made the new offer just before Fox’s board was to meet to discuss Comcast’s latest proposal, which had topped Disney’s earlier bid. Now Comcast will have to decide whether to counter this latest offer.