Do TV Spots Work in Web Video?

A common knock on the Web video industry is that it needs to move beyond repurposed TV spots, often shown as pre-rolls before content begins. But new research from Dynamic Logic finds that such units perform just as well as video ads created specifically for the medium when it comes to several brand attributes. In fact, repurposed TV ads aided brand awareness at identical levels as made-for-Web spots. In ad awareness and message association, TV spots outranked Web originals.