Doesn't matter who wins the World Series, networks and advertisers score
October 23, 2013
The World Series starts in Boston as the Red Sox take on the St. Louis Cardinals. And to networks looking for ad revenue, this live sporting event is the equivalent of a grand slam.
Today, 99 percent watch sports in real time. Advertising Age’s Michael Learmonth says that attracts advertisers who don’t want viewers to fast forward through their messages. And, as its value to advertisers soar, networks and TV providers are paying more for rights to air live sporting events. It’s also the reason subscribers have been seeing their rate packages jump recently. IHS Inc. research director Tom Adams says cable operators realize sports is the glue keeping their business intact.
Doesn't matter who wins the World Series, networks and advertisers score