Don't give Google double the power

DON'T GIVE GOOGLE DOUBLE THE POWER
[SOURCE: San Francisco Chronicle, AUTHOR: Joseph Turow, University of Pennsylvania]
[Commentary] Google's decision to spend $3.1 billion to buy little-known DoubleClick will affect the future of American media and the way advertisers tell stories about you and me. Eventually, if Google has its way, what we see on the Web, hear on the radio or read in print will largely be based on decisions Google computers make about how different we are and why. The Federal Trade Commission merger review and the upcoming congressional hearings on the subject must carefully evaluate the union's impact and be ready to act in support of genuine competition across the new media marketplace. Ultimately at stake is more than whether we receive ads tailored to our interests. It's about what kind of news, entertainment and marketing system we want for our democracy.
http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/10/03/EDOOSIHM5...