E-book price wars start anew in the U.K. When are super-low prices coming to the U.S.?

Across the Atlantic, consumers are getting better deals on new e-books: Barnes & Noble’s Nook is running a “Hot Summer Deals” promotion that sells some new titles for just £0.99 (USD $1.51). And Amazon U.K. is matching those prices, too.

Nook U.K.’s promotion includes 114 titles, ranging in price from £0.30 to £9.99. Thirty-three of the e-books are £0.99, including Khaled Hosseini’s And the Mountains Echoed, Colum McCann’s TransAtlantic, Lionel Shriver’s Big Brother and David Baldacci’s The Hit. Amazon is matching Kindle prices on most of those titles. Many people expected U.S. retailers, especially Amazon, to start discounting large groups of e-books steeply right away. So far, though, it hasn’t happened. This has led some in the industry to think that Amazon is biding its time, perhaps waiting for the holiday season to slash e-book prices to lows like the ones we’re seeing in the U.K.