Early voting Means Early Opportunity for TV

TV stations need to learn all about early voting in their markets. Consider the impact on schedule placement and demand on inventory if campaigners realize that voting decisions are being made, earlier, by a meaningful portion of the electorate. Imagine the benefit to all involved as you help campaigners deliver their messages earlier in the cycle and better achieve their objectives at the same time. You can give them more of what they want (greater access to your audiences and better efficiencies) and they can give you more of what you want (their ongoing investment).

(Aug 19)