Election Presents Challenge to Fall's New Syndicated Series
September 1, 2008
On the eve of the 2008-09 television syndication season, distributors are facing the prospect of a heated election that's likely to wilt initial ratings for daytime shows. Election season typically produces not only bolstered ratings for cable and broadcast news coverage, but fewer opportunities to place promotional spots for the new syndicated shows, as commercial time instead goes toward revenue-generating political ads.
Election Presents Challenge to Fall's New Syndicated Series