Elevating 5G with differentiated connectivity

5G users report higher performance satisfaction than 4G users, but face issues in high-traffic locations, meaning that 4 in 10 users are no longer willing to accept best-effort 5G performance. Further, 35 percent of surveyed 5G users show a growing appetite for elevated connectivity beyond standard 5G performance, signaling a strong willingness to adopt and pay extra for differentiated connectivity. So, what can differentiated connectivity do for them? Today, 5G users are looking for performance assurance on core services such as video calls and streaming, while generative artificial intelligence (GenAI) users are going a step further and are already willing to pay a premium that is 35 percent higher than these core services. This signals a growing demand for enhanced, performance-assured connectivity that goes beyond traditional application expectations.