The End: Barnes & Noble in Silicon Valley

As the chief executive of Barnes & Noble from 2010 to 2013, William Lynch might have had one of the most difficult jobs in the retail business. He made it harder still by running a large chain of bookstores as though it were a tech startup.

Burning through about a billion dollars, the company built its own e-reading devices, which were well-received, and then its own tablet computers, which weren’t. Barnes & Noble sold so few tablets over the holidays last year that it actually lost money during the one time retailers can count on profits. Barnes & Noble is a $6.8 billion company with 675 carefully selected locations in every state in the country. It also operates 686 college bookstores, which with the e-reader operations make up the company’s Nook Media unit. Sales at its regular stores declined almost 6 percent in the company’s 2013 fiscal year, to $4.6 billion. But because their margins are getting higher and their expenses lower, the bookstores still make money: Ninety-five percent are profitable.