Ethnic media's four-step model for the news industry's future

[Commentary] Experts seem to agree that newspapers needed to focus on both niche marketing and community building techniques to be successful. Ethnic media outlets, in many ways, have been doing these things for years. Obviously, while they still face the same challenges as their mainstream cousins, it seems as though they can provide valuable guidance and wisdom on certain philosophies that mainstream newspapers will have to adapt to be successful.