Europe Takes Aim at Sexual Stereotyping in Ads

In Madison Avenue's mind's eye, women are still preternaturally obsessed with the cleanliness of their kitchen floors, while men ruminate constantly about which shaving products will render them more attractive to the opposite sex. The European Parliament has set out to change this. Last week, the legislature voted 504 to 110 to scold advertisers for "sexual stereotyping," adopting a nonbinding report that seeks to prod the industry to change the way it depicts men and women.