Ezra Klein launches news site Vox.com

Vox Media, the online publisher that runs SB Nation sports blogs, launched its general news site Vox.com, providing a forum for renowned blogger Ezra Klein's experiment in broadening explanatory journalism.

Klein, who led The Washington Post's public policy blog, Wonkblog, left to join Vox Media in January after he failed to secure funding from the newspaper's editors for a new site. After several weeks of preparation and recruiting journalists, Klein and Vox Media released more details on their plans for Vox.com, promising readers news stories packaged with contextual information and graphics.

The site's mission is to make news more digestible by roasting it "to perfection with a drizzle of olive oil and hint of sea salt," Klein said. Vox.com joins a crowded field of data-driven news sites that aim to incorporate more analysis, statistics and graphics in their content. The New York Times, The Washington Post and The Wall Street Journal have similar plans.