F# wants to turn banner ads into web radio stations
October 16, 2013
New York-based ad tech startup F# wants you to stop hating banner ads -- and it has a pretty clever idea to make those despised ad units more interesting: The company, whose name is pronounced like the musical note F-sharp, wants brands to turn their banners into web radio stations and on-demand music players.
Imagine pre-listening an album when you browse a music or lifestyle site, or tuning into a game day mix while reading up on the next Super Bowl. F#’s AdPlayer, which launches on Oct. 16, 2013, looks like a regular ad unit, but it features a play button, allowing users to launch a music stream while they’re reading a story on a website or browse through their Facebook timeline.
F# wants to turn banner ads into web radio stations