Facebook Expands in Politics, and Campaigns Find Much to Like

Facebook, already a major player in past cycles, has been working to expand its digital dominance in the political realm.

Facebook — which has 189 million monthly users in the United States — has pitched its tools and services to every presidential campaign in the 2016 race, not to mention down-ballot races, to showcase new features as candidates seek to reach and recruit new supporters and potential donors. Some estimate that 2016 will usher in roughly $1 billion in online political advertising, and Facebook says it is on track to increase its revenue from previous cycles.