Facebook: Follow us to the mobile Web

Facebook is witnessing a huge opportunity emerge on the mobile Web, with more visitors coming to Facebook’s mobile website than from all its native mobile apps. But while many agree that the Web is the future of mobile development, it’s not nearly as sophisticated a development experience as provided by native apps. At the Mobile World Congress, it took some key steps to help secure that future, announcing a set of initiatives that should help standardize mobile Web browsers and enable better payments in mobile Web apps. Facebook’s CTO Bret Taylor announced it is working with 30 handset manufacturers, carriers and developers to help standardize mobile browsers and put more sophisticated tools in the hands of Web app developers.