From a Facebook Founder Comes a Way to Streamline Work Flow

Facebook’s success has spawned a multimillion-dollar boom in social networking. There are networks for photo-sharers, for children and for workers inside companies. Yammer and Jive, for instance, promise to energize employees and increase their productivity by enabling fast information sharing. Dustin Moskovitz thinks this is a bad idea that won’t fly.

“The first time I looked at Yammer, I thought I was on Facebook,” he said. “Work is not a social network, with serendipitous communications and photo collections. Work is about managing tasks, and responding to things quickly.” Moskovitz does know a little bit about running the operations of a fast-growing company. He helped found Facebook along with Mark Zuckerberg, Eduardo Saverin and Chris Hughes while at Harvard in 2004. His job was to make sure the computers straining to run Facebook’s expanding network never went down. After leaving Facebook in 2008 with enough equity to make him one of the world’s youngest billionaires, Moskovitz, now 27, works on his own version of company management software for the networked age. He calls it Asana.