Facebook Helped Drive a Voter Registration Surge, Election Officials Say

A 17-word Facebook reminder contributed to substantial increases in online voter registration across the country, according to top election officials.

At least nine secretaries of state have credited the social network’s voter registration reminder, displayed for four days in September, with boosting sign-ups, in some cases by considerable amounts. Data from nine other states show that registrations rose drastically on the first day of the campaign compared with the day before. “Facebook clearly moved the needle in a significant way,” said Alex Padilla, California’s secretary of state. In California, 123,279 people registered to vote or updated their registrations on Friday, Sept. 23, the first day that Facebook users were presented with the reminder. That was the fourth-highest daily total in the history of the state’s online registration site.

Facebook’s effort is notable not just for boosting voter registration, but also for the kinds of voters it may have helped to enlist. While Facebook could not provide demographic breakdowns of the users who registered, the social network is more popular among female internet users than male users, and the same is true for young users compared with older users. Both groups — women and younger adults — tend to lean Democratic.