Facebook Says It Found More Miscalculated Metrics

Facebook said it has uncovered several more miscalculated metrics related to how consumers interact with content from marketers and publishers, and simultaneously unveiled additional independent review of some measurements to calm unease over the social network’s data. The company publicly disclosed that a comprehensive internal metrics audit found that discrepancies, or “bugs,” led to the undercounting or overcounting of four measurements, including the weekly and monthly reach of marketers’ posts, the number of full video views and time spent with publishers’ Instant Articles. None of the metrics in question impact Facebook’s billing, said Mark Rabkin, vice president of Facebook’s core ads team.