Facebook will prioritize fast-loading articles in your News Feed

Facebook wants you to read more articles on its mobile app. The company announced it will prioritize stories that load faster on a user's mobile News Feed. Stories that take longer to load could appear less. Up to 40% of website visitors leave a site after just a three-second delay, according to research from the Aberdeen Group. Facebook says the change is meant to improve the user experience, but there may be another motive here: Instant Articles. Facebook wants to host publisher stories on its own website, and one of the major benefits of hosting your content on Facebook is that it’s supposed to load faster. If load time will soon impact how many people see your post, publishers might be more inclined to use Instant Articles for fear that not doing so could hurt their distribution.