Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google

Facebook has emerged as the “strongest” digital media brand among advertisers and agency executives, replacing stalwart Google, according to the 2012 edition of an annual survey of ad industry perceptions about the media brands they use to advertise with. The results, which are based on annual polls of thousands of advertisers and agency executives conducted by Advertiser Perceptions Inc., are to Madison Avenue what J.D. Power’s annual awards are to the automotive industry. The score goes beyond simple metrics like customer satisfaction to probe other key attributes that ad executives use to value media, including ad results, audience and the image of a media company's brand.