Facebook's Flop

FACEBOOK'S FLOP
[SOURCE: Wall Street Journal, AUTHOR: Randall Rothenberg, Interactive Advertising Bureau]
[Commentary] Activists' calls to regulate interactive advertising -- which include the banning of behaviorally-targeted ads -- would, if followed, shut down the flow of advertiser money and the services for which it pays by limiting the medium's effectiveness. That would be a tragedy, because it's unnecessary. Internet consumers have shown themselves willing and able to police the medium on their own. Just ask Facebook: Consumer regulation proved itself to be a far more effective, efficient, economically productive and unforgiving mechanism than federal regulation ever will be.
http://online.wsj.com/article/SB119760316554728877.html?mod=todays_us_op...
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