Fact: We now use the web more than TV

Last year, Americans spent more time with digital media than any other medium, for the first time ever. A new report from eMarketer finds that US adults spent 43.4 percent of their major media time with digital devices in 2013, up from 38.5 percent in 2012. D

igital outpaced television, which declined from 39.2 percent of media time in 2012 to 37.5 percent in 2013. And the gap will grow over the coming year. In 2014, eMarketer forecasts that digital will account for 47.1 percent of all major media time, the equivalent of five hours and 46 minutes, compared to 36.5 percent for TV, or four hours and 28 minutes. And mobile is driving the digital gains.

“The increase in digital media usage is almost exclusively attributable to mobile,” notes the report. “In 2014, the average US adult will spend 23 percent more time with mobile on an average day than in 2013, according to the forecast -- and that’s led to mobile cannibalizing time spent in just about every other category.”