FCC Chairwoman Rosenworcel Unveils First Step in New AI Transparency Effort to Disclose AI-Generated Content in Political Ads on TV and Radio

Federal Communications Commission Chairwoman Jessica Rosenworcel shared with her colleagues a new agency proposal that, if adopted, would look into whether the agency should require disclosure when there is AI-generated content in political ads on radio and TV. With the circulation of this Notice of Proposed Rulemaking and the subsequent support of her colleagues, the FCC would initiate a proceeding that recognizes consumers’ right to know when AI tools are being used in the political ads they view. If adopted, this proposal aims to increase transparency by:

• Seeking comment on whether to require an on-air disclosure and written disclosure in broadcasters’ political files when there is AI-generated content in political ads,
• Proposing to apply the disclosure rules to both candidate and issue advertisements, • Requesting comment on a specific definition of AI-generated content, and
• Proposing to apply the disclosure requirements to broadcasters and entities that engage in origination programming, including cable operators, satellite TV and radio providers and section 325(c) permittees.

The proposed FCC proceeding does NOT propose any prohibition of such content, only the disclosure of any AI-generated content within political ads.