FCC Says CW'S Xiaolin Episode Was Program-Length Ad

FCC SAYS CW'S XIAOLIN EPISODE WAS PROGRAM-LENGTH AD
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The FCC has concluded that the Dec. 23, 2006, airing of kids show Xiaolin Showdown was a program-length commercial that could draw a fine. That's because a network ad for Cocoa Pebbles -- ironically a cereal inspired by a TV show -- included a brief glimpse of Xiaolin characters in the navigation bar for the postopia.com Web site. That was just one of several shows the FCC cited in proposing fining five TV staions a total of $39,000 for violating its kids TV rules. Four of the five were cited for exceeding the kids ad limits--10.5 minutes per hour on weekends, 12 minutes on weekdays--with fines ranging from $3,000 to $12,000.
http://www.broadcastingcable.com/article/CA6439867.html