FCC Seeks Comment on Proposed DTV Education Initiatives to Facilitate Transition to Digital

FCC SEEKS COMMENT ON PROPOSED DTV EDUCATION INITIATIVES TO FACILITATE TRANSITION TO DIGITAL
[SOURCE: Federal Communications Commission 7/30]
The Federal Communications Commission released a Notice of Proposed Rulemaking (NPRM) which seeks comment on potential digital television (DTV) consumer education initiatives. Among other things, the NPRM seeks comment on requiring broadcasters, multichannel video programming distributors (MVPDs), retailers and manufacturers to take certain actions to publicize the digital transition. It will facilitate the upcoming transition to digital on February 17, 2009, a deadline established by Congress. A successful completion of the digital transition depends upon ensuring that appropriate policies are in place to minimize the burdens and costs borne by consumers. It also depends on government and industry working together in promoting consumer awareness. The NPRM seeks comment on proposals to help convey the timing, logistics and benefits of the DTV transition to consumers, including: 1) Broadcaster Public Service Announcements, other Consumer Education Requirements, and Reporting, 2) Notices in Cable and Satellite Bills, 3) Notices from Consumer Electronics Manufacturers, 4) Employee Training by Consumer Electronics Retailers, and 5) Adjustments to the DTV.gov Partners Program
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-275624A1.doc

* Text of NPRM
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-07-128A1.doc