FCC to Sponsor NASCAR Car #38
October 16, 2008
The Federal Communications Commission will sponsor the NASCAR No. 38 entry with driver David Gilliland for a total of three races in the remaining NASCAR Sprint Cup Series as part of its digital television outreach. The FCC DTV sponsorship will debut at Martinsville Speedway on October 19th followed by the races at the Phoenix International Raceway on November 9 and Homestead-Miami Speedway on November 16. Apparently the FCC will spend $350,000 for the sponsorship.
FCC to Sponsor NASCAR Car #38 Ladies & Gentlemen, Start Your Digital Transition (Broadcasting&Cable) Digital TV transition tour to hit NASCAR circuit (Reuters) Martin Revs Up DTV Push with NASCAR (tvnewsday) FCC to Sponsor NASCAR Driver for DTV Outreach (MediaWeek) FCC Goes NASCAR Racing to Publicize DTV (TVWeek)