Fiber is Preferred by Nearly Two-Thirds of U.S. Consumers According to New Fiber Broadband Association Research

The Fiber Broadband Association (FBA) and RVA LLC Market Research & Consulting (RVA) released an annual consumer research report titled, “The Status of U.S. Broadband: The Growing Preference to Fiber Broadband.” The 2023 study reveals fiber broadband is considered the best internet service delivery method in terms of speed and reliability among 63% of all US consumers, including 54% of cable users. The study found that the underlying demand for high-quality broadband remains strong, as it was rated the second most important amenity in a home, only after a laundry room. Consumers show high interest in many future broadband applications which will increasingly require faster and more symmetrical internet, especially applications to support telehealth, senior independence, and home security. When all respondents were asked what type of internet service was the very best in terms of speed and reliability, fiber broadband won by a large majority with scores 2.5 times higher than the second candidate (cable).