Fighting for Attention

If there wasn't already enough proof that the old boob tube is under assault from the home computer: Three-quarters of respondents to the most recent Adweek/Harris Interactive poll confirmed that they have watched a TV show online, and nearly 70 percent have watched a show online before watching it on an actual television.

Yet the threat to television watching is coming from old media, too. Of those people still tuning in, many say they aren't necessarily paying attention while they have it on. Some 44 percent of the respondents said they’re reading a book, magazine, or paperback while watching TV.