Forget universal broadband

[Commentary] Are companies really shunning the U.S. market because there's not enough broadband here? After all, the gap between our penetration numbers and Japan's is in rural America. Is that really the segment of the market that stands between us and the forefront of global technology innovation? Of the roughly 12% of American homes without broadband today, a third say they wouldn't buy broadband if they could. And of the 25% of Americans who don't use the Internet at all, at any speed, only 12% say it's due to lack of access. If weak demand is the problem, maybe we should be pushing broadband's benefits to rural Americans harder than we push the actual networks — maybe then rural America would do more of the pulling itself. We need to get them hooked on applications. Despite the historic importance of trains, there was never a call to bring railroad tracks to every American's doorstep. Railways were built in accordance with commercial demand, creating more demand along the way. If you didn't live near the tracks, it was up to you to bring yourself the rest of the way.