Forrester Forecasts 13% Gain In Online Sales

Fueled by mobile and multichannel offerings, America’s enthusiasm for online shopping shows little sign of slowing down, according to Forrester’s just-released forecast for the year ahead. E-commerce sales in the U.S. are likely to climb 13% to total $262 billion in 2013, or 8% of total retail sales. And that number is expected to reach $370 billion by 2017, or 10% of total sales, predicts analyst Sucharita Mulpuru. That reflects a 10% compound annual growth rate.