Fox Sells Out the Super Bowl

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast.

Media buyers said that latecomers who urgently wanted to break into the NFL’s marquee event invested as much as $4.5 million per :30. While much of the heavy lifting has been done in advance of the big game, Neil Mulcahy, evp of Fox Sports ad sales, said that there are still plenty of opportunities for marketers to pick up spots in pre- and post-game programming as well as in the network’s digital streaming service.