Fox Super Bowl Inventory 90 Percent Sold

FOX SUPER BOWL INVENTORY 90 PERCENT SOLD
[SOURCE: MediaWeek, AUTHOR: John Consoli]
Fox has sold north of 90 percent of its in-game Super Bowl inventory or about 52 of the 58 units, nearly three months before the Feb. 3, 2008 telecast. That sales pace is in stark contrast to the past several years when the broadcast network airing the Super Bowl scrambled to sell its in-game commercial inventory right up until game time in February. Fox has offered advertisers two innovations as value-added incentives which helped motivate particularly movie companies and automakers to jump in in a bigger way: 1) A deal between Fox and MySpace will enable in-game Super Bowl advertisers to have their commercials placed on a special Super Bowl site on MySpace, where the advertisers can also add special video, such as extended movie trailers. The MySpace site will be promoted during the Super Bowl telecast to drive viewers to the site. 2) Fox will also create a Red Carpet arrival area for celebrities attending the Super Bowl that will be hosted during the pre-game telecast by American Idol’s Ryan Seacrest. Movie companies buying in-game Super Bowl spots, as a value added by Fox, will be able to parade its stars of upcoming movies on the Red Carpet and be asked a question about the movie by Seacrest. Also working in Fox’s favor, has been the tight ad inventory situation in the TV marketplace, particularly on the broadcast entertainment side, that has apparently motivated advertisers to jump in earlier rather than risk being shut out.
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=10036...

* Super Bowl Is 90% Sold Out
[SOURCE: AdAge, AUTHOR: Brian Steinberg]
http://adage.com/mediaworks/article?article_id=121640