Fox-Time Warner Could Own a Quarter of 18-to-49-Year-Old Cable Viewers
July 18, 2014
A 21st Century Fox acquisition of Time Warner would create a high concentration of the all-important 18-to-49 TV viewing demographic within one media conglomerate, giving the joined entity significant pricing power over advertisers.
The new company would command 27% of total-day TV viewership across the top 15 cable networks, and 24% of it among the 18-to-49 demo, said Kannan Venkateshwar, analyst at Barclays.
Fox-Time Warner Could Own a Quarter of 18-to-49-Year-Old Cable Viewers