Fox's National NFL Games Are the Biggest Draw on TV

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9), the 4:25 p.m. NFL broadcasts once again are eclipsing the formidable Sunday night franchise. With eight games on the books, including an early-afternoon Thanksgiving contest, Fox and its America’s Game of the Week broadcast is leading the pack, averaging a whopping 27.3 million viewers and a 15.7 household rating.