FTC Chairman Wants Marketers to Shape up

FTC CHAIRMAN WANTS MARKETERS TO SHAPE UP
[SOURCE: AdAge, AUTHOR: Brooke Capps]
Federal Trade Commission Chairman Deborah Platt Majoras offered markerts advice in the form of New Year's resolutions at the Association of National Advertisers's Advertising Law and Business Affairs Conference. "Advertising is a critical part of our consumer-centric competition-based economic system," she said in her keynote, "so much so that false or misleading advertising which distorts the system can't be tolerated." She began by asking advertisers to "trim the fat in marketing to kids." While Ms. Majoras is not interested in placing blame for rising childhood obesity rates, she is interested in action. She said she is pleased so far with the self-regulatory actions by marketers to shift the focus of advertising to children under the age of 12 to encourage healthier eating habits.
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