The FTC may not be fining bloggers yet, but it's got an eye on them

If there were any doubt about the Federal Trade Commission making good on its promise to crack down on blogger freebies, it has been laid to rest this week.

The group just completed an investigation of retailer Ann Taylor. They won't be asking for any reparations from the company, but that's only because Ann Taylor cooperated and promised not to offer any more $10 gift cards to bloggers. For bloggers thinking they would remain outside the FTC's purview, this case could serve as a warning that all sponsorships are under scrutiny.