FTC Veteran to Review Ads for Kids

[SOURCE: Washington Post, AUTHOR: Caroline E. Mayer]
The advertising industry has chosen Joan Z. "Jodie" Bernstein, a former director of the Federal Trade Commission's Bureau of Consumer Protection, to help determine how companies should promote their products, particularly food and beverages, to children. She will head a review of the industry's voluntary guidelines for children's advertising. The review by the Children's Advertising Review Unit (CARU) -- the industry's self-regulatory arm -- comes two months after a national science panel called on the industry to revise and expand its guidelines for marketing of food and beverages to children. Noting that most food products promoted to children were high in calories, sugar, salt and fat and low in nutrients, the Institute of Medicine said there was strong evidence linking television advertising to obesity.
http://www.washingtonpost.com/wp-dyn/content/article/2006/02/05/AR200602...
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