FTC's Jessica Rich Lays Out Ambitious Ad Enforcement Agenda

Jessica Rich -- the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau -- is energetic and organized. She’ll need to be to tackle the ambitious agenda she laid out in her keynote speech to more than 100 marketers and advertising attorneys during the Advertising Self-Regulatory Council’s annual conference in New York.

Rich, a 20-year FTC career attorney, is best known for her work in crafting the agency’s privacy policies. But now she’s head of the division that cracks down on unfair and deceptive advertising practices, too. Named to her position in June, Rich’s remarks marked her first public appearance before the advertising community. Like her predecessor, David Vladeck, Rich said marketers should expect more of the same from the division. “The FTC has long had a focus on national advertising. We’re by no means finished,” Rich said.