The future of music is boring – and that’s exciting!

At the MusicTech Summit in San Francisco this week, a lot of the talk wasn’t about the next big thing, about fancy Spotify apps or sexy mashups. Instead, people were busy talking about CRMs, CMS platforms and e-commerce. There was lots of talk about licensing solutions, e-commerce apps and platforms that help bands to establish a more direct connection to their fans. You know, the nuts and bolts stuff. Much of it wouldn’t really be a very exciting story to tell on its own. But to me, it seemed like there was something bigger going on here.