Gaming the Search Engine, in a Political Season

GAMING THE SEARCH ENGINE, IN A POLITICAL SEASON
[SOURCE: New York Times, AUTHOR: Tom Zeller]
Many people were shocked by the revelation two weeks ago that left-leaning bloggers were trying to drop a Google bomb on the campaigns of dozens of Republican candidates — not least because its bellicose promise seemed to throw into question the very integrity of search engine results. Did it work? The short answer is yes — somewhat. The folks at MyDD.com, where it all began, have been tracking the progress quite out in the open at mydd.com/tag/googlebomb. It’s worth a visit for people of all political persuasions, if only to catch a glimpse of the future of political strategizing. That, and to forever eliminate any lingering notions that one needn't think critically about what results come back from a search engine.
http://www.nytimes.com/2006/11/06/business/media/06link.html
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