Gannett v. Google

Gannett, the largest publisher in the US, filed a federal lawsuit in US District Court for the Southern District of New York against Google for monopolization of advertising technology markets and deceptive commercial practices. The lawsuit seeks to restore competition in the digital advertising marketplace and end Google’s monopoly, which will encourage investment in newsrooms and news content throughout the country. Google’s practices have depressed revenue and impacted local newsrooms adversely by monopolizing the markets for important software and technology products that publishers and advertisers use to buy and sell ad space. Google controls 90% of the market for “publisher ad servers,” which publishers use to offer ad space for sale. Google also controls over 60% of the market for “ad exchanges,” which run auctions among advertisers bidding for ad space on publishers’ websites. Google controls the largest source of advertisers bidding on exchanges. For Gannett, 60% of all buyers come through Google. The result is Google unfairly controlling selling, buying, and the exchange that matches sellers and buyers – and manipulating all aspects of online advertising transactions.