To Get Out The Vote, Evangelicals Try Data Mining

United In Purpose is a nonprofit startup company that uses data mining to identify unregistered Christians. The company persuaded wealthy Silicon Valley conservatives to help fund the creation of a database of as many adults in the U.S. as they can find. So far, UIP has added 180 million. The company buys lists to build a profile of each citizen, and then assigns points for certain characteristics. You get points if you're on a pro-life list or a traditional marriage list. You get a point if you regularly attend church or home-school your kids. You get points if you like NASCAR or fishing.