Gigabit Gains Popularity with American Consumers

A recent Morning Consult survey reports that over half of Americans today (55 percent) say they are interested in subscribing to gigabit speed internet service. The same survey asked consumers about the attributes they see important for future internet services, and perhaps not surprisingly, speed and security rose to the top. Eight-six percent of those surveyed said “unparalleled speed” was critical while 89 percent said that greater encryption, privacy and protection is necessary in broadband internet to keep their information and online activity safe online.