Is GigaOM Buying paidContent?

Who wants to pay for paidContent? We’ll find out soon, it seems, because the sales process for the pioneering blog and its parent company ContentNext appears to be wrapping up. But if you were making a bet, you’d get good odds that the most likely buyer will be GigaOM, another pioneering tech/media business. People familiar with paidContent believe GigaOM is in the last stages of a deal to purchase the site and its related businesses from Guardian Media Group, which bought the company in 2008 and then put it on the block last fall.