Google’s new privacy policy complicates protecting personal data

[Commentary] Come March 1, Google will consolidate the privacy policies for some 60 products and introduce one unified privacy protocol that will allow it to share information across its programs and applications. Google argues that users already can control their information through existing tools. Some users can avoid being trailed virtually by logging off of one Google program before using another. But this is cumbersome and defies Google’s stated goal of simplifying the user experience. Most users may welcome the new policy, but for those who do not, Google should work to make it as easy as it now is for business and government entities to shield themselves from unwanted ads or potential security breaches.