Google, Apple Forge Auto Ties

Google and Apple are about to expand their battle for digital supremacy to a new front: the automobile.

Apparently, Google and German auto maker Audi plan to announce that they are working together to develop in-car entertainment and information systems that are based on Google's Android software. They also plan to disclose collaborative efforts with other automotive and tech companies, including chip maker Nvidia, to establish Android as an important technology for future vehicles. The aim is to allow drivers and passengers to access music, navigation, apps and services that are similar to those widely available now on Android-powered smartphones. The coming announcements signal Google's response to an initiative launched last June by Apple to integrate iPhones and other devices running its iOS operating system with car makers' dashboard control panels. Apple so far has the support of BMW, Daimler's Mercedes-Benz division, General Motors and Honda.

[Dec 29]