Google, Bing, Yahoo Still Anchor For Finding Information

Many people begin their search for goods and services on Google, Yahoo or Bing, compared with 37% on Amazon and 7% on eBay. When it comes to mobile searching, 87% of respondents prefer to use a search engine such as Google or Bing when conducting searches on smartphones and tablets, compared with 13% who prefer to use apps from Yelp or Amazon. The Raymond James survey data should alleviate some concerns by marketers over the move toward apps on mobile or more vertical search engines, like VerticalSearchWorks or Daybees -- where consumers can access information on events -- and away from traditional engines like Google, Bing and Yahoo.